BE — INDIE CAIRO FESTIVAL CITY POP-UP
Be Indie 404 was a bold concept store launched at Cairo Festival City Mall, where I led the visual direction as the brand’s in house designer. Inspired by the 404 error, often associated with digital glitches and missing content, the concept reflected Be Indie’s rebellious and experimental spirit.
In a mall dominated by global fashion labels, the pop up disrupted expectations through a graphic identity built on distorted typography, glitch inspired visuals and the brand’s signature indigo combined with bold green accents.
Working closely with an experiential designer, I developed wall graphics, posters and digital assets that transformed the space into an immersive retail environment, translating Be Indie’s unconventional DNA into a cohesive visual experience.
Cashier desk design feturing pop-up logo banner and wall poster design.
Shop signage & window display posters featuring real product placement.