MALAK AYMAN

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MULTIDICIPLINARY DESIGN
ART DIRECTION VISUAL COMMUNICATION








TASTE(LESS)
AUG 2025 — NOV 2025A speculative universe built around a single distorted bag, shaped through a strange marriage between human and AI.
The bag becomes both artifact and oracle, anchoring a visual world where beauty slips between the real and the simulated.
What emerges is an uncanny aesthetic language that feels futuristic yet uncomfortably close to the present.
Category
Art Direction, Creative Direction, Photograhy,  Film, Graphic Design, Styling. 
MOTIONS WITHOUT MEANING
MAY 2025 A faceless woman drifts through uncanny domestic rituals in a sterile kitchen, trapped in a looping sequence of motions without meaning — a surreal short film exploring emotional detachment, aesthetic discomfort, and the invisible weight of feminine labor.
Category
Art Direction, Creative Direction, Film, Graphic Design, Styling. 
THE MUD CLUB:
CELEBRATING 30 YEARS
OF MUD AUSTRAILIA
MAR 2025 — APR 2025 A community-driven campaign marking 30 years of Mud Australia, the Sydney-born porcelain ceramics and homeware brand. The project launched the Mud Club through an interactive event and a poetic short film, blending craft, culture and connection in the heart of London.

Category
Art Direction, Creative Direction, Film, Strategy, Graphic Design, Set Design, Poster Design, Spatial Design.
FRAMING
& THE GAZE
OCT 2024 — NOV 2024 A risograph publication dissecting 90s fashion photography and the gendered gaze through visual research.

Category
Art Direction, Creative Direction, Editorial Design, Graphic Design 
EVERYTHING
& NOTHING
OCT 2024 A campaign exploring the loss of personal identity through excessive social media consumption. Using stop-motion animation, the project symbolizes the destructive effects of online personas with monstrous silhouettes, challenging viewers to reflect on the authenticity of their digital lives.

Category
Art Direction, Creative Direction, Photography, Animation
REDEFINING THE
UNCANNY:
A CONTEMPORARY
EXPLORATION
OCT 2023 — JUL 2024 A visual exploration of perception and the uncanny, blending Freud’s theories with contemporary insights through striking photography and experimental design.

Category
Creative Direction, Art Direction, Editorial Design, Graphic Design, Photography
THE BIG BOOK
OF “BEE2A”
FEB 2023 —  JUL 2023

An experimental publication that explores Egypt's evolving perception of fashion, class, and taste. Through bold design and research, it critiques how trends once labeled “tacky” are reclaimed by the elite, challenging the boundaries of aesthetics and taste.

Category
Creative Direction, Art Direction, Editorial Design, Graphic Design, Photography, Styling
DESIGN DISPATCH
AUG 2023[UNPUBLISHED WORK]
A T-shirt illustration blending satire and cultural identity, inspired by Egyptian Designer & Caricaturist Mohieldin Ellabbad’s work. Featuring a folk saying reimagined through bold visuals, the design pays homage to Egyptian customs and contemporary struggles.

Category
Illustration

BE — INDIE
CAIRO FESTIVAL CITY
POP-UP
FEB 2023A glitch-inspired pop-up identity playing on the 404 error, echoing leading Egyptian streetwear label Be—Indie’s rebellious and experimental spirit through bold in-store and digital visuals.

Category
Art Direction, Graphic Design, Spatial Design
BE — INDIE
STORE OPENING
CAMPAIGN
NOV 2022Posters for Be-Indie’s 2022 flagship store opening, featuring the brand’s signature blue and two additional Riso colors. The posters were shared on Instagram to announce the grand opening

Category
Art Direction, Graphic Design, Poster Design
© Malak Ayman Hossny 2025