MALAK AYMAN

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MULTIDICIPLINARY DESIGN
CREATIVE DIRECTION ART DIRECTION








THE MUD CLUB:
CELEBRATING 30 YEARS
OF MUD AUSTRAILIA
MAR 2025 — APR 2025 A community-driven campaign celebrating 30 years of — Sydney-born porcelain ceramics and homeware brand— Mud Australia, through the launch of the Mud Club, an interactive event, and a poetic short film. The project blends craft, culture, and connection in the heart of London.

Category
Art Direction, Creative Direction, Film, Strategy, Graphic Design, Set Design, Poster Design, Spatial Design.
EVERYTHING
& NOTHING
OCT 2024 A campaign exploring the loss of personal identity through excessive social media consumption. Using stop-motion animation, the project symbolizes the destructive effects of online personas with monstrous silhouettes, challenging viewers to reflect on the authenticity of their digital lives.

Category
Art Direction, Creative Direction, Photography, Animation
REDEFINING THE
UNCANNY:
A CONTEMPORARY
EXPLORATION
OCT 2023 — JUL 2024 A visual exploration of perception and the uncanny, blending Freud’s theories with contemporary insights through striking photography and experimental design.

Category
Creative Direction, Art Direction, Editorial Design, Graphic Design, Photography
THE BIG BOOK
OF “BEE2A”
FEB 2023 —  JUL 2023

An experimental publication that explores Egypt's evolving perception of fashion, class, and taste. Through bold design and research, it critiques how trends once labeled “tacky” are reclaimed by the elite, challenging the boundaries of aesthetics and taste.

Category
Creative Direction, Art Direction, Editorial Design, Graphic Design, Photography
DESIGN DISPATCH
AUG 2023[UNPUBLISHED WORK]
A T-shirt illustration blending satire and cultural identity, inspired by Egyptian Designer & Caricaturist Mohieldin Ellabbad’s work. Featuring a folk saying reimagined through bold visuals, the design pays homage to Egyptian customs and contemporary struggles.

Category
Illustration

BE — INDIE
CAIRO FESTIVAL CITY
POP-UP
FEB 2023A glitch-inspired pop-up identity playing on the 404 error, echoing leading Egyptian streetwear label Be—Indie’s rebellious and experimental spirit through bold in-store and digital visuals.

Category
Art Direction, Graphic Design, Spatial Design
BE — INDIE
STORE OPENING
CAMPAIGN
NOV 2022Posters for Be-Indie’s 2022 flagship store opening, featuring the brand’s signature blue and two additional Riso colors. The posters were shared on Instagram to announce the grand opening

Category
Art Direction, Graphic Design, Poster Design
THE UNBEARBLE
TORPEDO OF GRIEF
NOV 2022A visual research project that dissects the complex anatomy of grief and the emotional wreckage it leaves behind.

Category
Graphic Design, Illustration
NAWA:
URBAN GARDENING
& COOKING
FEB 2022 — JUL 2022A bold, bi-scriptual brand identity blending analogue and digital techniques to bring Nawa’s Egyptian roots to a global audience.

Category
Creative Direction, Art Direction, Visual Identity, Graphic Design, UX/UI Design, Poster Design 
© Malak Ayman Hossny 2025