MALAK AYMAN

↗ WORK   ↗ ABOUT    ↗ CONTACT



TASTE (LESS)

AUG 2025 — NOV 2025

MASTERS FINAL PROJECT.

In exploration of how taste and beauty are being reprogrammed in the age of AI within fashion visual culture, Taste(less) unfolds through an iterative collaboration between human intuition and machine generation across three scopes: The Bag (3D-printed artifact), The Construct (image series), and The Broadcast (short film).

Each marks a stage in the transformation of beauty from something human and desirable into something simulated, where visuals are remixed and reinterpreted by AI. What appears futuristic is simply the present intensified, reflecting our desires back through the logic of the machine.




TYPEIndependent 
COLLABORATORS Caroline Barrueco
Sergio Begazo
Peter Ajuchi
Rhiannon O’Sullivan
Daniela Muñoz Crouvizier
AI Systems (Midjourney, ChatGPT)
ROLECreative Director, Director, Scriptwriter, Editor, Stylist, Sound Designer, Type Designer, Photographer.

CREDITS3D Modelling & Printing: Caroline Barrueco

Photography (Human Images): 
Sergio Begazo

Cinematography: Peter Ajuchi

Makeup & Prosthetics: Rhiannon O’Sullivan

Talent: Daniela Muñoz Crouvizier

Makeup Assistant: Habiba El Etr

Production Assistant: Gabriela Grover

AI Image & Video Generation: Midjourney + ChatGPT

London College Of Communication, University Of The Arts London. 
CATEGORYArt Direction, Research, Short Film, Sound Design, Graphic Design.
COPYRIGHTSMalak Ayman Hossny


THE
TASTE(LESS) BAG



A 3D-printed artifact shaped through continuous feedback loops between AI image generation, 3D modelling, and human refinement. Designed to be visually seductive yet entirely impractical, it materialises how contemporary taste is produced through surface, spectacle, and the automation of beauty.




Concept & Creative Direction by Malak Ayman Hossny. 3D Modelling & Print by Caroline Barrueco. 




THE
TASTE(LESS)
CONSTRUCT



The Construct places the bag inside its own aesthetic ecosystem. A silver woman stands beside it as its human counterpart, shaped by the same filtered and hyper-edited beauty ideals that define contemporary visual culture. Her appearance reflects how global mass culture performs identity through surfaces, while the bag mirrors those same distortions in object form. Together they form a constructed image of beauty shaped by repetition, algorithms and digital desire.
The Construct: Human Input
A visual world built through photography, makeup, styling and direction. These images stage the bag within its speculative reality, embodied by a silver figure shaped by global mass culture and contemporary beauty ideals.



The Construct: AI Output
Machine-generated visions based on my photographs. These images reveal how AI reshapes the bag and the figure through its own logic, amplifying smoothness, distortion and synthetic beauty.



THE
TASTE(LESS)
BROADCAST



A speculative broadcast from a world where taste has been automated and desire has become data.Through a system of phases, an AI studies, replicates, and merges with its human subject, collapsing the boundary between authentic and synthetic beauty, in order to generate optimisted beauty, taste and coolness.

[Video] Full Short Film.

*Disclaimer: Flashing images and partial nudity. 






Film stills.

*Disclaimer: This work was created for a University of the Arts London postgraduate project.
Footage contains AI generated imagery and animations. All external materials referenced 
in the Dataset Upload section remain the property of their original creators and rights holders.
© Malak Ayman Hossny 2025