MALAK AYMAN

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REDEFINING
THE UNCANNY: A CONTEMPORARY EXPLORATION.

OCT 2023 — JUL 2024

This publication is a visual and conceptual exploration of perception, familiarity, and the uncanny. Merging Freud’s The Uncanny with contemporary insights, it examines how our minds construct idealized realities and how imagery shapes interpretation. Inspired by studies on masked faces during COVID-19, it dissects how visual elements like composition and color influence perception.

The visuals reinforce these ideas through editorial photography, where I directed and captured images exploring facial transformation and emotional expression. Manipulated portraits and expressive collages challenge the boundaries between the familiar and the unsettling, mirroring the book’s themes.

Through experimental design and thought-provoking visuals, the project invites readers to question their biases and reconsider how they perceive and interpret images.


TYPEAcademic 
COLLABORATORS
ROLECreative Director, Art Director, Editorial Designer, Photographer,Editor, Visual Researcher, Graphic Designer, Director Of Production, Print Coordinator.

CREDITSSupervised by Amparo Baquerizas, German Univeristy in Cairo,for Bachelor of Graphic Design, Premasters Project. Models; Mourad Ragab, Habiba El Etr & Laila El Ghorab.
CATEGORYCreative Direction, Art Direction, Editorial Design, Photography, Graphic Design, Styling.
COPYRIGHTSMalak Ayman Hossny, German Univeristy in Cairo





 




© Malak Ayman Hossny 2025