NAWA: URBAN GARDENING
& COOKING
Nawa is an Egyptian brand concept with a bold, organic visual identity, later adapted for Denmark and Brazil. The design merges analogue and digital techniques, featuring real scanned fruit enhanced with digital treatments, creating a fresh and textural aesthetic. A bi-scriptual approach ensures seamless integration of Arabic and Latin scripts, making the brand accessible across cultures.
The branding extends across posters, packaging, and UI/UX design, balancing minimalism with vibrancy to reflect Nawa’s focus on sustainability and creative cooking. While maintaining its Egyptian roots, the design system was carefully adjusted to resonate with global audiences, demonstrating how visual identity can bridge cultural differences.