MALAK AYMAN

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NIGHT PULSE

OCT 2021 — JAN 2022

Night Pulse is a music festival concept set against the dramatic backdrop of Egypt’s Wadi Degla desert. Blending electronic beats with a vivid nocturnal atmosphere, the festival brings together local and international DJs for an unforgettable house music experience.

As my first full-scale branding project, I developed Night Pulse from the ground up—crafting the concept, audience strategy, visual identity, and production. Neon-inspired graphics, dynamic typography, and futuristic elements pulse through posters, merchandise, wristbands, tickets, and even a custom music player. Finalized as a complete brand manual, Night Pulse shows how a strong visual identity can amplify an entire festival experience.


TYPEINDEPENDENT
COLLABORATORS
ROLECreative Director, Art Director, Graphic Designer, UI/UX Designer, Visual Researcher, Director of Production, Print Coordinator.

CREDITSSupervised by Amparo Baquerizas, German Univeristy in Cairo,for Bachelor of Graphic Design, Bachelor Project & Thesis.
CATEGORYBranding,Visual Identity, Creative Direction, Art Direction, UX/UI Design,Graphic Design
COPYRIGHTSMalak Ayman Hossny, German Univeristy in Cairo


 



© Malak Ayman Hossny 2025